The Musculoskeletal Transplant Foundation (MTF) is a non-profit organization dedicated to advancing the science and practice of bone, tendon and ligament transplantation. Having served as their strategic marketing partner for over 12 years, when they decided to launch a profit-generating division focused on sports tissues and biologics, they turned to Timmons&Company.
For the MTF Sports Medicine division, we embarked on developing a new look that needed to be fresh and poignant while complementing existing corporate branding. This branding initiative included logo development, websites, advertisements, product packaging and this completely rebranded product catalog.
Using the newly created brand, we developed a dynamic trade show display designed to differentiate MTF from its competitors and attract booth traffic with large, eye-grabbing visuals of athletes in motion to signify sports medicine.
“We needed a cohesive branding program to tie in our different services and divisions together. You gave us a great brand image wit the flexibility to allow it to speak to all our audiences.” – Tom Schaffer, Director of Marketing, MTF
To help raise awareness of the new brand as well as increase access to both their sales force and customers, we gave MTF and online presence with a complete, online catalog. This also included an intranet for their sales force that allowed them to login and gain access to all their sales literature, videos and other important materials.
As with all the sales and marketing materials developed for the Sports Medicine group, we provided the electronic surgical technique materials with a well-branded presentation; inclusive of easily-distributed packaging designed for sharing with tradeshow booth visitors.