The nation’s leading tissue bank, the Musculoskeletal Transplant Foundation (MTF) changes lives by connecting donors with surgeons and transplant recipients. As a non-profit service organization, MTF is dedicated to providing quality tissue through a commitment to excellence in education, research, recovery and care for recipients, donors and their families.
The corporate brochure was developed as part of a larger campaign that encompassed refreshing the overall look of MTF. Changing Lives is what MTF does every day. In creating this piece we were able to tell their story in a clear, concise way, incorporating every aspect of the process from donor, to surgeon to recipient.
We were tasked with creating a website that was easy to navigate and clearly presented information to specific user groups. In addition to telling the MTF story, portals were created for each division of the company. A donor services section offered services, provided information and answered questions. Recipients were able to read and share stories. Surgeons were able to view a catalog of products and view surgical techniques.
Creating a booth that was dynamic and also able to showcase multiple divisions was a challenge that T&C met head on. Kiosks for showcasing product, video screens for viewing demonstrations and an open floor plan were incorporated into a cohesive booth that could be scaled as needed for a variety of trade show needs.
Providing surgeons with a valuable tool for viewing products was a critical piece in the MTF redesign process. We created a catalog featuring each allograft available through MTF. Product lines were grouped together and presented clearly with images, measurements and details allowing quick and easy ordering.