EIC Solutions, Inc. is a leading global provider of thermoelectric cooling solutions for military and industrial applications. They have a wide range of innovative products and turned to Timmons&Company for a brand, lead generation and marketing strategy to match.
“I just wanted to drop you a quick note to commend the work Timmons&Company has been doing for EIC. Being a person who prides himself on timeliness and quality, Timmons has met, and often exceeded, my expectations in these areas.” – Gerald Roche, CEO, EIC Solutions, Inc.
EIC tasked us with developing a new brand image representative of their position as an industry leader. This included the development of a new logo, messaging and brand capable of communicating to a wide range of verticals including military, industrial, manufacturing, security & surveillance, mass transit, oil &gas and desalinization.
To help EIC raise brand awareness and generate higher-quality leads, we developed an effective digital marketing strategy. We created industry-specific microsites for their most important verticals (pictured to the left) and then implemented a targeted digital campaign featuring web banners, 3rd party email blasts, industry newsletters, direct email communications and other digital mediums to drive traffic to EIC’s microsites.
Using their new brand, we created two booths for their industrial and military markets to give them a commanding live presence at industry tradeshows.