Project story
Zschimmer & Schwarz: integrated B2B marketing for a global specialty chemicals manufacturer
Client
Zschimmer & Schwarz, Lubricant Components Division
Industry
Specialty chemicals / industrial manufacturing
Relationship
Long-term partner
Services
Strategy, website, industrial SEO, content, launch, trade shows, ads, LinkedIn, email
On this page
The challenge
Zschimmer & Schwarz makes synthetic ester base stocks and lubricant components for demanding industrial applications. Its buyers are engineers, formulators and technical purchasers who judge suppliers on performance and specifications. It needed a partner that could turn complex chemistry into credible, accessible marketing without losing technical accuracy.
What we did
In a long-term partnership, Timmons&Company runs a coordinated program connecting Zschimmer & Schwarz's expertise with the people who specify its products.
Website, SEO and AI search:
Developed and keep expanding ZSLubes.com as a technical resource for formulators, with product and application content and ongoing work to make technical information easy for AI search platforms to use.
EsterTec® VSP launch
Positioning, visual identity, EsterTec.com, trade-show experiences and sales materials for a next-generation ester technology Read the launch story →
Advertising and communications:
campaigns in lubricant-industry publications, plus LinkedIn and email that extend each announcement.
01 — Interactive Experience
Inside the booth: an interactive touchscreen app
Instead of handing visitors a brochure, we designed and built a touchscreen app for the EsterTec® exhibit. Visitors tap through the benefits, compare performance on an interactive chart, estimate savings with a calculator, find the right ester with a solutions finder, and jump to application areas, resources, EsterTec.com and ZSLubes.com.
It gave the Zschimmer & Schwarz team a consistent, engaging way to start technical conversations at the booth.
02 — Product Showcase
The result
+
first-page Google rankings for tracked technical and product keywords •
+
tracked keywords ranking #1
+
appearances in Google AI Overviews
16 → 12,000+
search visibility index since December 2020
EsterTec® launch
100+ sales leads, 50 sample requests and 25 sales meeting requests.
Rankings: Timmons&Company rank tracking, tracked keywords, Google U.S.
Complex products need marketing that understands the technology.
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