Skip to main content
Industries we serve

Industrial marketing that reaches real buyers

Industrial and building products buyers don't respond to flashy ads. They research, compare specs and talk to experts before they ever call a supplier. For more than 50 years, Timmons&Company has helped industrial, manufacturing, building products, technology and lending companies show up in that research and turn expertise into qualified leads.

Client websites for Zschimmer & Schwarz, Cerrowire and Unitas Funding
02 — Industrial & manufacturing

Industrial & manufacturing marketing

Many manufacturers still depend on referrals, distributors and trade shows. Those channels matter. But most buyers now start with a search, and even referral prospects check your website before they call.

A purchase often involves an engineer who checks the specs, a purchasing team that compares suppliers, a distributor and a manager who signs off. We build for each of them. Our president holds an engineering degree from Drexel University, so we learn your product quickly and describe it in words technical buyers trust.

Engineer
Checks the specs
Purchasing
Compares suppliers
Distributor
Needs sales tools
Manager
Signs off

Examples of markets we know first-hand

Industrial equipment & engineered components

Valves, fittings and flow-control equipment sold through specification-driven buying.

Automation, actuators & process controls

Electric actuators and controls for water and wastewater, power and manufacturing operations.

Specialty chemicals & advanced materials

Synthetic esters, lubricant components and specialty fluids for technical formulators.

Medical devices & technical training equipment

CPR/AED training products and healthcare-related equipment.

Specialty food manufacturing & distribution

Specialty food products sold through foodservice and wholesale channels.

Make building products?

Wire and cable, flooring, finishes and other products sold to architects, builders and dealers.

What we do for industrial companies and manufacturers

03

Technical content

Application notes, sell sheets and case stories, accurate and approved by your experts.
05

Trade shows & distributor support

Exhibit messaging and graphics, pre- and post-show campaigns, and co-branded sales tools for distributors.
06

Lead capture, CRM & tracking

RFQ and inquiry capture, routing and reporting, so no lead gets lost and you know which marketing works.
03 — Building products & construction

Building products & construction marketing

Building products are sold through a chain of people. An architect or designer specifies, a builder or contractor installs, a dealer stocks and sells, and a homeowner researches and decides. Each one searches differently, and more of them now ask AI which brands to trust.

We market to the whole chain: product and specification pages architects can use, sales tools your dealers will actually use, and content homeowners find when they search. Then we connect it to your CRM, so every quote request, sample request and dealer inquiry reaches the right person.

Architect
Specifies
Builder
Installs
Dealer
Stocks & sells
Homeowner
Researches & decides

Examples of markets we know first-hand

Electrical wire & cable

Wire and cable for electrical distribution, construction and contractor channels.

Flooring & interior finishes

Flooring and finish companies selling to homeowners, builders and designers.

Construction & contractor services

Contractors and construction companies that win work through reputation, referrals and search.

What we do for building products companies

03

Dealer & distributor support

Dealer locators, co-branded sales tools and campaigns that help your dealers sell more of your line.
05

Paid search & local campaigns

Google Ads and geo-targeted campaigns that reach buyers in the markets you serve.
06

Quote, sample & dealer lead capture

Forms routed to the right person in your CRM, with reporting on where every lead came from.
04 — Selected work

Selected industrial & building products work

Zschimmer & Schwarz

Seven years of website, SEO, trade shows and advertising for a global specialty chemicals manufacturer: 400+ first-page Google rankings and 230+ Google AI Overview appearances for tracked keywords.

EsterTec® global launch

Identity, microsite with gated technical content, a 20 × 20-foot interactive exhibit and outreach: 100+ sales leads and 50 sample requests. → Read the story

Cerrowire

An ongoing industrial SEO program for a national wire and cable manufacturer: 500+ first-page Google rankings and 230+ AI Overview appearances for tracked keywords, plus a focused Atlanta landing page.

Rankings: Timmons&Company rank-tracking, tracked keywords, Google U.S. Launch figures: Timmons&Company EsterTec launch summary.

05 — Technology

B2B technology marketing, made clear

Technology companies often have a great product and a message nobody understands. We turn complex technology into clear business value, then build the website, content and campaigns that bring in qualified prospects.

AI is changing how buyers search and how products are sold. We're very familiar with AI and help clients understand what it means for their marketing.

01

Positioning & messaging

A clear story for complex products, written for the buyer, not the engineer who built it.
02

Websites & SEO

Rank for the problems and solutions prospects search, not just your product name.
03

Content for long sales cycles

Guides, comparisons and demos that move a buying committee forward.
04

Marketing automation & CRM

Nurture, scoring and reporting, including extensive HubSpot experience.
05

AI search visibility

Show up when buyers ask ChatGPT and Google's AI for a solution.
06 — Lending & financial services

Marketing for private lenders and financial services

Lenders win on speed and relationships. We build the marketing systems that support both: websites that capture qualified borrowers, CRM workflows that route leads fast, and sales materials your team actually uses.

01

Lead capture & qualification

Forms and landing pages that pre-qualify borrowers before a rep calls.

Client story

Unitas Funding

We built the marketing engine from the ground up: SEO, Google Ads, CRM, website and sales tools. Result: 250+ first-page Google rankings and 1,200+ website form submissions.

“Timmons&Company isn’t just a vendor for us; they’re a strategic marketing partner.” — John Santilli, Chief Production Officer, Unitas Funding

01

Lead capture & qualification

Forms and landing pages that pre-qualify borrowers before a rep calls.
02

CRM, routing & rep reporting

Leads reach the right rep fast, and managers see who is following up.
03

Sales enablement

Scripts, sell sheets and presentations your team actually uses.
04

Email nurture by audience

Separate messaging for investors, brokers and real estate agents.
05

Social, webinars & content

Steady visibility that keeps your lending programs top of mind.
07 — Questions

Frequently asked questions

Yes. Industrial and technical B2B marketing is our core focus.

Yes. We market to architects, builders, dealers and homeowners, and build the specification pages and dealer sales tools that move product through the channel.

Yes. We interview your team and turn their knowledge into content buyers trust.

Referral prospects check your website before they call. A weak site costs you deals you never hear about.

Yes. We create booth materials, pre-show and post-show follow-up, sell sheets and co-branded materials.

Yes, we have extensive HubSpot experience.

It's how often your company appears in AI-generated answers, such as ChatGPT and Google AI Overviews. We help improve it.

We report monthly on rankings, traffic, leads and where they came from.
08 — Work with us

A long-term partner or a single project

Integrated marketing program

Strategy and execution across website, search, content, campaigns, trade shows and CRM, led by one senior partner who knows your market.

Defined project

A new website, an SEO program, a product launch, technical writing, CRM setup, video or trade-show support, scoped and delivered on its own. → Talk about a specific project

Book a 30-minute call. You'll talk to Bob, our president, not a salesperson.

Let's talk about your market.

© 2026 Timmons&Company
Privacy