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Branding, content, video and trade shows for technical B2B companies

Clear positioning, content and video that explain what you make, campaigns in the places your buyers pay attention, and trade-show programs that turn booth traffic into real conversations.

500+

Cerrowire

first-page rankings · 230+ AI Overviews

400+

Zschimmer & Schwarz

first-page rankings · 230+ AI Overviews

250+

Unitas Funding

first-page rankings · 50+ AI Overviews
Timmons&Company rank-tracking, tracked keywords, Google U.S.
01 — Search has changed

Say what makes you different, in words buyers believe.

Technical companies often describe what they make but not why it matters. We define your positioning, messaging and visual identity so your website, ads, booth and sales materials tell one consistent story, whether you're refreshing a brand or launching a new product line.

01

Market and competitor positioning

02

Messaging frameworks and value propositions

03

Visual identity and brand standards

04

Product naming and launch identity

02 — Campaigns

Campaigns in the places technical buyers pay attention.

We plan and create advertising for trade publications, digital channels and LinkedIn, integrating product positioning, creative and media planning. Every ad is built to your corporate design standards and points to a clear next step.

01

Trade-publication print and digital ads

02

Digital, search and LinkedIn campaigns

03

Media planning and buying

04

Copywriting and graphic design

03 — Show how it works

Show how it works, not just what it is.

Technical buyers want proof they can see. We write the content and produce the video, photography and social posts that explain your products clearly, and keep your company visible between launches and shows. Video and photography are produced with our long-time production partners.

01

Technical content and copywriting: product and application pages, articles, case studies

02

Video production: product, application and capability videos

03

Product and facility photography

04

Social media management, LinkedIn first

05

Brochures, sell sheets and print collateral

06

Email newsletters (with Paid media & demand generation)

04 — Make the booth the start of the sale

Make the booth the start of the sale, not the end of it.

We plan the whole show: messaging and graphics, interactive touchscreen experiences, promotional materials, and the campaigns before and after that turn visitors into follow-up meetings.

01

Exhibit messaging, graphics and banners

02

Interactive touchscreen apps, like the EsterTec® app we built for STLE

03

Pre-show invitations and post-show email

04

VIP and customer events

06 — Selected work

Selected work

Advertising

Advertising: zs-ad-estertec, zs-ad-bearing-lubricants, zs-ad-tailor-made-esters, cerrowire-ad-bright-idea, unitas-ad

Brochures

Brochures: zs-lubricants-brochure, estertec-dielectric-brochure, unitas-brochure

Trade shows

Trade shows: zs-stle-booth-photo, zs-stle-booth-design, estertec-touchscreen, zs-stle-event-invitation, unitas-tradeshow-graphics

Planning a launch, a campaign or your next show?

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