Cerrowire: strengthening organic visibility for a national wire manufacturer
How a technical SEO program connects electrical wire and cable products with contractors, distributors, engineers and sourcing professionals.
Cerrowire
Building products • Electrical wire and cable
Ongoing industrial SEO
Industrial SEO, technical content, product page optimization, geographic search
The challenge
Cerrowire makes wire and cable for residential, commercial and industrial applications. Its buyers (contractors, electrical distributors, engineers, specifiers and purchasing teams) search for everything from product characteristics and code references to manufacturers and suppliers. The opportunity was to make a large product portfolio and technical knowledge base more visible to both researchers and buyers ready to source.
The approach
The program covers major product areas including MC cable, healthcare and hospital-grade cable, lighting-control cable, building wire and copper wire. Beyond branded searches, it supports discovery through searches for manufacturers, suppliers, distributors and product specifications.
Technical reference content matters just as much. Searches about wire sizing, ampacity and electrical specifications introduce Cerrowire early in a buyer's research, then guide visitors toward the right products and sources.
A geographic proof point: Atlanta
An Atlanta-focused landing page tested localized commercial search. It has earned 70,000+ Google search impressions and 100+ clicks since launch, with top-five Google visibility for several Atlanta supplier and cable searches. It remained a single, focused geographic page alongside the wider product program.
The results
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2,866 to 13,000+
Timmons&Company rank tracking for cerrowire.com, Google U.S.; Cerrowire SEO Performance Report (GA4 and Search Console). Organic totals describe overall site performance during the engagement.
